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Rolls-Royce Motor Cars unveiled its latest experimental car, the 200EX, at the Geneva Motor Show.
The 200EX is a design study for a contemporary four-door saloon and shows the direction for RR4, a new model series from Rolls-Royce due for production in 2010.
Experimental models have always played a significant role in the history of Rolls-Royce Motor Cars, from the first, the 1EX, built in 1919, to the most recent, the 101EX, built in 2006.
EX cars offer designers and engineers the opportunity for real-world innovation and have been used to showcase new components and engineering techniques as well as exterior and interior designs. "Modern automotive engineering is a balance of creativity, innovation and application. The 200EX is an opportunity to assess these new ideas," explained Helmut Riedl, director of engineering.
The 200EX has a dynamic edge to its styling and is noticeably less formal than previous models. Its size, style and expression broaden the appeal of the car, making it more appropriate for a wider range of circumstances.
"The 200EX is a touring saloon with more than a little panache and perhaps more bravado than one might have expected from Rolls-Royce Motor Cars," said chief designer Ian Cameron.
