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Discovery Networks EMEA (Europe, Middle East, Africa), part of the world's leading non-fiction entertainment broadcaster, have selected Dubai-based Rawaj International to provide Public Relations services in the region as of June 1, 2009 to support the network's increased efforts towards the Middle East.
The move comes as part of Discovery Networks' plans to enhance overall awareness and exposure in the region, as the world's leading factual entertainment provider. Rawaj International is set to support Discovery Networks in its drive to 'Educate, Entertain & Inspire' while working to strategise and execute public relations programmes to suit different audiences throughout the GCC.
Paul Welling, VP channels emerging markets, said: "We understand the importance that excellent public relations can have for the growth of our international networks in the region and welcome Rawaj International on board. Throughout the rigorous pitching process, Rawaj International stood out with their thorough understanding of the Discovery brand and our business, as well as having sound knowledge of the communications industry in the region. We look forward to strengthening our public relations programme as we embark on a new journey together."
"Rawaj International is proud to have the prestigious Discovery Networks as a client. This demonstrates our strong grasp and knowledge of the entertainment and lifestyle sector. We are very excited to begin working with a diverse list of Discovery's sub-brands, which is educational and equally entertaining. Their portfolio will provide us with a range of opportunities to communicate to the general public on their behalf," said Lale Ansingh, founder & managing director, Rawaj International.
