Fashion Weekly

Bulgari is 125 and the brand remains strong

July 1 - 7, 2009
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IN the mid-19th century, a timeless elegance was born with Sotirio Bulgari.

He left Greece for the recently unified Italy, land of the Grand Tour where he established the luxury brand that still bears his name today.

On the 125th anniversary of its foundation, Bulgari dedicates a watch to this multicultural trailblazer, businessman and aesthete: a watch as extraordinary as him.

The new Sotirio Bulgari features a classic style reinterpreted in a contemporary way.

The new collection dedicated to this man is Bulgari's new version of a formal watch, featuring dials finished with exclusive treatments and a unique design for the case, whose bezel is distinguished by the absence of the Bulgari logo.

Tradition and manufacturing skills are expressed in the Sotirio Bulgari collection, in both technical and aesthetic terms.

The new Sotirio Bulgari watch collection will soon be available at all exclusive Bvlgari stores across Bahrain, Lebanon and the UAE.







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