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The BMW 7 Series is currently the best-selling car in the premium automotive segment in the Middle East.
Buoyed by the launch of the fifth-generation of the flagship model late last year, the BMW Group recorded 2,949 sales of the BMW 7 Series across the Middle East from January-August.
The 7 Series is also the highest-selling model in the BMW portfolio, achieving impressive results across the region's biggest markets.
The new BMW 7 Series was initially available in the Middle East in two engine variants - the in-line six cylinder 740Li and V8 750Li models with new twin-turbo technology and direct fuel injection. They have since been joined by the 730Li and V12-powered 760Li which produces an enviable 544bhp and accelerates to 100km/h in just 4.6 seconds.
Designed around BMW's robust EfficientDynamics strategy to reduce fuel consumption and CO2 emissions, the new BMW 7 Series offers more power and better fuel economy than the predecessor model and boasts the most fuel efficient engines in its class.
James Crichton, sales and marketing director, BMW Group Middle East, said: "The BMW 7 Series embodies all the qualities associated with premium vehicles such as power, performance and luxury, and is a class leader in emission reductions and automotive technologies.
"We are proud of its latest sales results, and we look forward to the continuing success of our flagship model for the rest of the year."
The new BMW 7 Series features a host of assistance technologies that bring unmatched driver engagement, handling and safety features to the luxury performance segment.
