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Eva Herzigova, Kate Bosworth and Nadja Auermann partied together with fashionistas in a magical world in Paris to celebrate the launch of Sonia Rykiel pour H&M before its arrival in the Bahrain City Centre store.
The Grand Palais, one of the city's most famous buildings, was transformed into a Parisian fantasy land for around 2,000 guests.
Among them were stars such as Jean Paul Gaultier, Ellen von Unwerth and Emanuelle BŽart, who walked through an enchanted forest before arriving at a recreation of Saint Germain, the spiritual home of Sonia Rykiel.
Then, seated under a specially made Eiffel Tower, guests were given a preview of the Sonia Rykiel pour H&M lingerie collection, which debuted in H&M stores worldwide at the weekend, as well as the knitwear collection for women and girls, which arrives in around 200 stores in February.
"We wanted to give our guests a story-like experience, let them enter a fantasy world where they could discover the Sonia Rykiel pour H&M collections and let themselves go," said Nathalie Rykiel, artistic director and president of Sonia Rykiel.
"This is the spirit of the Sonia Rykiel pour H&M collections that shone through at the party. It was such a thrill to work with a fashion icon like Sonia Rykiel. We are really happy with the collections, which we feel is 100 per cent Sonia Rykiel," said Margareta van den Bosch, H&M's creative advisor.
The December H&M party for Sonia Rykiel marked the start of the festive season. The collections were displayed on floats which emerged from a recreation of the Arc de Triomphe, with a Parisian funfair as backdrop.
"I think it's very Sonia Rykiel to have her presentation with H&M here. She's so Paris, and I don't think she could have had it anywhere else," said Eva Herzigova.
