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Better to be safe than sorry! Global provider of shipping, logistics and marine services, GAC Bahrain hopes to create an impact and inspire motorists with a campaign promoting the use of seat belts, writes Anasuya Kesavan.
Using a Seat Belt Convincer, an easy-to-use educational tool that can demonstrate the impact of a crash on a rider travelling at a mere speed of 10kmph, the company hopes to drive home the message: 'If we are able to save one life, it is worth it.'
The machine and its trained staff are available until mid-January for safety presentations at schools, businesses, fairs, community events and drivers' education programmes.
Managing director, Captain Peter Gronberg, said that the campaign was part of the company's corporate social responsibility initiatives.
He said: "We would like to see people wear seat belts. The cost of an accident is phenomenal and can be avoided if we take small measures.
"The machine demonstrates the effect of a collision against a wall in a vehicle travelling at 10kmph when the driver is wearing a seat belt. In Bahrain many people normally drive at very high speeds and you can regularly spot drivers with children on their laps, on the passenger front seat or in the back without seat belts.
"By trying out this machine we hope to convince adults and children that taking a simple precaution they can save a life or prevent serious injury."
The Seat Belt Convincer is useful to educate the general public of the benefits of a seat belt even in a low speed collision.
The contraption can be tried by anyone who is at least 4'9" tall. Participants should also not have any existing medical problems such as heart condition, neck or back problems, a recent surgery, long term illness, hernia or cancer. Glasses have to be removed during the three-minute demonstration.
Organisations wishing to use the Seat Belt Convincer for demonstrations may email ahmed.alrasheed@gmail.com or call 17339777.
