Fashion Weekly

Flexibility meets practicality

December 15 - 21, 2010
290 views

Giordano stores are today rolling out the highlight of the winter collection - the four-in-one jacket, the everyday essential where flexibility meets practicality.

The piece can be worn in four different ways providing a no-nonsense fashion style without spending a fortune, say its designers.

The jacket's inner and outer layers can be worn together as one piece or in four different ways, with the inner piece made of micro fleece.

With multi-layered options, it is flexible enough to take on whatever weather the seasons throw - from the warmest autumn day through to the coolest winter evening.

This makes the four-in-one jacket this season's 'must-have' item for travellers who like to travel light, and demand a jacket that adapts to multiple environments without sacrificing style.

Worn on its own, the outer jacket without the liner acts as a windbreaker for cool and windy weather - the outer fabric is a windproof shell with snap buttons for an urban look.

The reversible inner liner comes out on its own when zipped - one side is made of flannel micro-fleece for a light, modern look; with single shell on the reverse for more dressed-up style. A full length zip secures the jacket when worn either way.

When zipped together, the inner and outer jackets combine to take on the colder winter weather, with a hidden hoodie in the collar for extra protection when needed.

The versatile four-in-one jacket also features multiple pockets to keep the essentials such as mp3 players, ski goggles or winter shades within easy reach.

The four-in-one jacket is now available at all Giordano outlets in the region in five colours - black, navy, coal grey, walnut and army in sizes from small to double extra large.

Giordano International was founded in Hong Kong in 1981 and is now one of the world's leading international retailers of apparel and accessories for men, women and children.

From its beginnings as a manufacturer of casual clothing in the 1970s, Giordano has developed into one of the world's most renowned, apparel retail brands.

It now boasts a network of over 2,200 stores in the Middle East, Asia, Australia, India, Eastern Europe and North America with outlets in Bahrain Mall and Bahrain City Centre.







More on Fashion Weekly