RedX Industries has recently purchased from YK Almoayyed & Sons a large fleet of Japanese-made Nissan diesel trucks, fitted with Austrian Palfinger cranes, for its concrete block factory at Hafeera.
Shaikh Ali bin Isa Abdulla Al Khalifa, director of RedX Industries, which is planning further expansion including a concrete precast factory, said the company was pleased to continue its partnership with the dealership.
YK Almoayyed's heavy equipment division supplies a comprehensive range of heavy duty vehicles, construction equipment, plant and machinery. Its spare parts department also handles a range of more than 35,400 line items at its Sitra complex.
The company is also making its mark when it comes to light commercial vehicles (LCVs) and building on firm foundations. The first vehicle that rolled off the assembly line in February 1935 was a Datsun 10 Truck, a light commercial vehicle. It became the first export model from Japan.
The current Nissan Pickup also has a distinguished pedigree - it's in its 16th generation.
In 2004 the company decided to make LCV one of its pillars of growth and it now sells more than 500,000 units yearly, with a view to practically double volumes in the mid-term.
The Nissan philosophy of ensuring reliability and quality and making 'every decision' from the point of view of the customer appears to be paying off, particularity in the Gulf region, as extreme temperatures and tough desert terrain are taken into consideration at each stage of vehicle production, Nissan designers say.
"Currently Nissan is one of the most popular and successful automobile brands in Bahrain boasting a strong line-up of commercial vehicles. Since 2005, Nissan LCV has taken huge leaps forward in terms of its sales," said Declan John Mcclusky, general manager, YK Almoayyed & sons.
For further details and information about special offers visit www.nissanbahrain.com or call 39762322.