A touch of luxury

SHOPPERS are set for a lace-filled encounter when they visit lingerie specialists Sarah's latest outlet at Bahrain City Centre mall ... in more ways than one.

For as well as featuring a host of international brands and wardrobe accessories, a leading European designer has ensured the store has feminine appeal throughout.

UK-based Peter Tricket's special touches include plush fitting rooms constructed using soft textures, lacquered metal, all-round view mirrors with a service bell allowing customers to shop in convenience and be truly pampered.

The store's concept manager Luke Simmonds explained: "The store is designed to capture the ethos of the centre and make our customers as comfortable as possible.

"We have created this store so that they can enjoy a truly unique retail experience.

"The design introduces lace, voile and thick carpets to add a touch of luxury to the environment."

Sarah, part of Al Rashid Group, boasts seven top brands from England and France and store executives are confident the 'reasonably priced' and 'very fashionable' products will prove to be a hit with shoppers.

Such is its popularity; plans are afoot to open another Sarah store at the new Centre Point in Muharraq, which opens later this month, to compliment the existing outlets at Bahrain City Centre, Marina Mall in Manama and the Oasis Centre in East Riffa.

The third outlet was inaugurated by Shaikha Hind bint Salman Al Khalifa, the group's chairman, who said: "We have already received great customer feedback and we are very proud. This store is one of the best in terms of dŽcor and merchandise."