A popular Budaiya fitness centre is encouraging women in the kingdom to show their philanthropic strength by participating in the annual Curves Food Drive.
And, even though donating food to people in need is its own reward, the club is offering compelling incentives for both existing and potential members who participate.
Throughout March, Curves will collect non-perishable items and monetary donations for local charities. The goal, says Pam Korbely of Curves, is for the community to come together to help people in need.
"At the core of our business is the message that women are stronger when they rally together, and that is the point we hope to bring home with our food drive," she said. "We want to show our community just how powerful the generosity of our members can be."
Members who donate a bag of groceries or make a donation during the campaign will receive a reusable Curves grocery bag for free. Non-members who do likewise until March 14 can join Curves at a reduced cost.
The Bahrain centre will be participating in a contest to highlight the most food drive donations collected by Curves locations worldwide. Each year, they collectively donate millions of dollars of food and Pam says similar local initiatives have been well supported with its donations distributed by the Red Crescent Society.
"We hope women in Bahrain will participate in this initiative," added Pam. "Even if you're not thinking about joining a gym, you can still drop off your donations. There are so many people in our own community who need our help."
With nearly 10,000 locations worldwide, Curves is the world's largest fitness franchise. It works every major muscle group with a complete 30-minute workout that combines strength training and sustained cardiovascular activity through safe and effective hydraulic resistance.
Curves also works to help women lose weight, gain muscle strength and aerobic capacity, and raise metabolism with its groundbreaking, scientifically-proven method that ends the need for perpetual dieting.
For more information about Curves of Budaiya and the food drive, contact 17691496 or budaiyah@curvesme.com