Fashion Weekly

All glitz and glam

September 7 - 13 , 2011
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Gulf Weekly All glitz and glam

Gulf Weekly Mai Al Khatib-Camille
By Mai Al Khatib-Camille

MORE than 320 trendsetters and retailers attended a glamorous one-of-a-kind ‘Fashion’s Night Out’ over the Eid weekend to catch a glimpse of the L&V collection of designer wear.

The event, held at the Elite Seef Residence & Hotel, was organised by Luxury Events in collaboration with
Vallay Services International, an Italian PR, media and marketing company based in Bahrain.

The concept of the show had originated in the US to help promote retailers and designers directly to customers who want to be in the know about what is ‘in’ and ‘hot’ in the fashion world.

The glitzy affair launched a new formal and glam line of fashion-apparelin Bahrain. The L&V range has been produced by a number of unnamed local and international designers under the new brand’s signature.

While models showcased the stylish designs on the catwalk, guests enjoyed the sounds of DJ Lange and Dutch vocalist Susana. Many bookings for the items were made on the night and will be distributed at a later date to customers.

Due to the show’s popularity its organisers are planning to make it a quarterly event. The next show will carry the L&V men’s collection, they added.

The event was sponsored by Gravity, a Bahraini fashion trading and events company.

The L&V label does not currently have a store in Bahrain but interested outlets are being asked to contact Vallay Services International on 37773650 or email info@vallay.net for more details.







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