Film Weekly

Facebook users have the time of their lives

September 21 - 27, 2011
135 views
Gulf Weekly Facebook users have the time of their lives

Now Facebook users can put baby in a corner! Lionsgate is teaming up with the social networking site to create a new game based on the classic movie Dirty Dancing.

Last May it was revealed that the studio was planning to capitalise on the 1987 romantic drama’s strong online presence by creating a suitable game.

The Facebook page for the film has been an unexpected phenomenon for the studio, generating over 10.9 million fans.
 
The page hovered at about 700,000 fans in 2009 but the death of star Patrick Swayze that year, followed by co-star Jennifer Grey’s stint on Dancing With the Stars, saw the page’s popularity balloon. It is now the ninth most popular movie fan page.
 
The studio says that players will join the characters to build their own resorts, provide guests with activities and dances, spread romance, sample music from the film’s soundtrack and generally have ‘the time of their lives’.

To create their resorts, players can use the game’s watermelon currency to purchase virtual items like tennis courts and decorate with everything from hedges to jukeboxes.

If it’s a hit with fans, it may pave the way for other games based on movies that also claim robust Facebook presences.







More on Film Weekly