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A new Maserati vehicle in the luxury SUV segment will represent a natural direction for Maserati to enlarge its product range and strengthen its presence in the market.
According to some motoring analysts, for some reason SUVs today never seem to offer the kind of uplifting driving pleasure and luxury atmosphere that are two givens of today’s high-end sports and luxury cars.
This is precisely what Maserati set out to do, according to its designers, with its new luxury SUV concept that was unveiled at the recent Frankfurt Auto Show, the forerunner of the future Maserati range.
The idea of a luxury SUV is naturally not totally new to Maserati. Many may remember the Kubang concept that was unveiled at the Detroit Auto Show back in 2003.
Today the company says the potential synergies with sister brand Jeep are the important catalyst for Maserati’s own interpretation of a luxury SUV – the Kubang.
The distinctive style that makes the marque immediately recognisable as a Maserati has been created by the Maserati Style Centre headed by Lorenzo Ramaciotti.
New-generation, high-tech proprietary engines will be designed in Modena, Italy, by Paolo Martinelli, head of the Maserati Powertrain Department, and for nearly 30 years at Ferrari, where he also served as engine chief of the Formula One racing team – and will be produced in Maranello by Ferrari.
A spokesman said: “Until today Maserati has been producing sedans, coupes and two or four-seater convertibles. Whether we named them Quattroporte, GranTurismo or GranCabrio – or, before them, Ghibli, Mistral, Bora or Indy – their common denominator rested in two words: sportiness and luxury.
“Times have changed: sportiness and luxury today don’t have just one definition. They can also take the form of a very dynamic looking and high performing luxury SUV.”
Call Euro Motors on 17750750 for more Maserati details.
