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THE BMW Group stand at the 2011 Dubai International Motor Show featured an exclusive ‘BMW Individual’ zone where a bespoke BMW 7 Series composition inspired by ‘Steinway & Sons’ took pride of place.
This limited-edition model is inspired by the aesthetics, quality and exclusivity of piano manufacturer Steinway & Sons and embodies the desire of both brands to harmoniously combine aesthetics, comfort and technical perfection, the company says.
Based on the 750Li, the BMW 7 Series ‘Steinway & Sons edition’ is presented in a perfectly co-ordinated colour combination, which features a black exterior and white interior. This is modelled on the colours of the piano keyboard and its contrast between black and white. The paint finish and upholstery and surface materials are the result of a design and build quality that has been developed specifically for this special edition.
To ensure a flawless finish to the body paintwork – reminiscent of the high-gloss finish of piano lacquer – the ‘Steinway & Sons edition’ undergoes a highly complex multi-stage process. Once the basic black paint layer has been applied to the body, three layers of protective clear coat are applied. Each individual layer is smoothed and polished by hand prior to the next layer being applied to ensure a deep sheen across the vehicle. BMW Individual V-spoke 20-inch light alloy wheels and a gold-coloured coachline running the full length of the vehicle further compliment the exterior design.
The BMW 7 Series ‘Steinway & Sons edition’ features a bespoke BMW Individual High End Audio System.
Developed in conjunction with LEAR, the system compromises 18 speakers and a digital 10-channel amplified featuring Dirac Live technology. The system’s unique fidelity in music reproduction means that wherever they are seated, passengers enjoy realistic sound quality – equivalent to sitting in the best seats in a concert hall.
