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Visitors at the 2011 Dubai International Motor Show had the chance to get up close and personal with the latest vehicles on the market including Audi’s newly launched Audi A1, A6, A7, A8 L W12 and R8 GT.
The brand with the four rings also revealed the new Audi Q3 – Audi’s first SUV in the premium compact segment. The small, sporty SUV will join the other members of the Q family, the Audi Q5 and the Audi Q7, in the second quarter of 2012.
During a press conference Audi Middle East managing director Jeff Mannering focused on the car of the future: “At the 125th anniversary of the car, we are reinventing the car. The objective for Audi is not just to keep up with the pack; we want to set the pace. For our path forward we have defined five priority topics: Audi design, lightweight construction under the name ‘Audi ultra’, ‘Audi connect’ for the future of networked mobility, ‘Audi e-tron’ for electric mobility, and ‘Audi balanced mobility’, which stands for our objective of CO2 neutral mobility.
“There are major challenges ahead such as standards, costs and infrastructure, but Audi is ready to write the next chapter of mobility. The new Audi Q3 is our next step into the future here in the Middle East.”
