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Ford and Lincoln products have seen their sales in the GCC jump by 55 per cent so far this year at a time when the region’s industry performance was relatively flat, according to Ford Middle East’s managing director Larry Prein.
Speaking to the media at the Dubai International Motorshow’s opening day, Mr Prein said the company is well on its way to set another record year, thanks to its strong products, expanding dealer network and increasing customer satisfaction levels.
Ford’s continued flow of segment-leading products was more than evident on its stand inside Sheikh Saeed Hall, with the regional debut of the 2012 Ford Focus and the Ford Ranger 1-tonne pickup truck joining the extensive lineup of Ford models such as the Ford Explorer, Edge, Taurus, Mustang and F-Series.
“We delivered a solid performance this year and we’re very pleased with the results. Clearly our product lineup is leading the way for our growth and this marks another proof point in the ongoing success of the One Ford plan,” said Mr Prein.
