Tim Hortons, one of North America’s most successful restaurant chains, launched its fourth UAE cafe and bake shop in Jumeirah Beach Residence.
Hundreds of fans converged on the UAE’s largest Tim Hortons Cafe and Bake Shop location, where they were met by the Tim Hortons’ team who had spent the day travelling to each of the four locations, formally launching each one in the presence of an official.
Tim Hortons board chairman Paul D House, said: “The United Arab Emirates provides us with an ideal launch venue for our international expansion, with its diverse population, emerging market and openness to new concepts and brands. We have been impressed by the reception we have received from the Dubai and Abu Dhabi markets so far.”
Tim Hortons intends to bring its freshly baked and freshly brewed products to the region’s residential and commercial communities, aiming for 120 restaurants.
Nilesh Ved, chairman and CEO of Apparel Group, who hold the master licence agreement for the brand, said: “We believe that the UAE offers an ideal environment to grow the brand’s popularity to the other Gulf states, including Bahrain, and we are continuing to search for additional sites.”
Tim Hortons provides meals ranging from breakfast, lunch and evening meals, as well as snacks and take away products that, the company says, cater to the needs of its valued customers.