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Euro Motors welcomed the latest addition tothe Mini family, the Roadster, through a unique fun-filled activity at Bahrain CityCentre.
Mall visitors could have been forgiven forrubbing their eyes in astonishment when they spotted two vehicles parked withparachutes shooting out of the top and a giant comic book.
Entitled ‘Another Day, Another Adventure’shoppers enjoyed a host of fun, eye-catching stunts, including a go-kartsimulator. The compact Mini Roadster and Coupe, the only two-seater models inthe range, aims to embody sportiness and agility and according to their makers,provide the best-ever interpretation of Mini’s go-kart driving experience.
Paul Yates, general manager of Euro Motors,said: “The arrival of the Mini Roadster opens another opportunity for us togrow the brand even further, and make it accessible to a wider customeraudience.
“Mini has achieved such phenomenal successin Bahrain over the years making it the most successful small premium car brandin the world. Mini cars are outstanding and fun, yet they meet the demands oftoday’s customers who are looking for something different and fun to drive. Thenew Mini Roadster is a great example of this successful strategy.”
Sarah Klippert, Mini manager in the MiddleEast, added: “We wanted to give our newest model an unconventional welcome andcreate something completely different for enthusiasts. We took an interactiveapproach and focused on creativity and fun, two things that are fundamental tothe Mini brand.”
