Jewelled promise

ONE of the region’s leading gold and diamond jewellery designers and retailers is offering customers a promise ‘worth its weight in gold’.

The Devji guarantee features transparent pricing, value and a buy back facility it believes offers peace of mind to true romantics purchasing its latest collections or the very first ring for their sweethearts.

“The new transparent pricing system at Devji induces confidence. At Devji, we will provide you with a complete breakdown of the diamond weight, diamond price per carat, gold weight and price and finally the labour charges,” a company spokesman revealed.

“Apart from this you will also be provided with a certificate of authenticity which states the carat age, clarity and colour of the diamond.

“Diamonds are an investment, provided you have purchased from the right retailer. At Devji we not only offer 100 per cent buy back, we also offer 100 per cent value on buy back. This means that if, or when, you wish to exchange your diamond jewellery, the diamonds will be bought back at the ruling diamond prices, gold too will be purchased at the prevailing market rates.

“The only aspect you lose would be the making charges. This ensures that you, as a customer, get total value on your diamond jewellery.”

Devji has been established since 1950 and the name that stands for gold started from humble beginnings just three years earlier.

A young boy with high aspirations set foot into the kingdom at the age of 10 with his parents. He had nothing to call his own except for determination, a will to work hard, succeed and solid principles. The young man was the late Devji Ramji, its founder father.

Today the company operates under the guidance of its chairman Bhaskar Devji and has varied interests in the region. Devji has branches retailing 22k gold jewellery across Bahrain and an exclusive retail outlet in Oman’s Muscat.

Apart from this the retail division has two more outlets in Bahrain under the banner of Devji; Devji aurum dealing in exclusive handcrafted 21k gold jewellery and designer diamond jewellery located in Al A’ali Shopping Complex, Seef Mall and Bahrain City Centre.

Authentic local designs are produced by the company’s state-of-the-art manufacturing facility located in Bahrain. Its wholesale offices are located in Bahrain and Dubai.

In order to make use of the buy back facilities, customers must retain a copy of their bill, the certificate of authenticity and, of course, maintain the jewellery in a good condition.

*For further information call 17211334, visit www.devji.com or facebook.com/devjisince1950 and enter a draw to win an exclusive Tara diamond pendant.