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We’re cleaning up!

June 5 - 11, 2013
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Gulf Weekly We’re cleaning up!

Leading bug-busting company Reza Hygiene Bahrain hopes to clean up when it comes to keeping businesses and homes spotless. This follows an exclusive tie-up with a leading European manufacturer of state-of-the-art cleaning equipment … plus a high-tech solution to servicing.

Part of the Alireza Group of companies headquartered in Jeddah, Saudi Arabia, it has secured the sole distributorship of Hako equipment, from Germany, such as road sweepers, scrubber driers, sweepers, vacuum cleaners, single disk polishing and scrubbing machines.

Each Hako machine sold will be registered to the Reza Hygiene 3S system, a web-based equipment maintenance programme that automatically notifies technicians when equipment needs servicing.

Malcolm Palmer, regional manager based at the company’s office on Budaiya Highway, said: “The system also ensures that ‘consumable’ parts are immediately available with all other parts stocked centrally at our Saudi Hako Centres and therefore available for dispatch by 24-hour courier delivery.”

The manufacturer’s logo will soon be a regular sight on Bahrain’s highways on Reza Hygiene Bahrain’s new dedicated Hako service vans.

Reza Hygiene has established itself in the last five years as the largest provider of cleaning and hygiene-related products in Bahrain. Its ‘public’ presence is often seen in washrooms in hotels, government ministries, Bahrain International Airport, hospitals, offices, schools, malls and in several expat clubs.

Most five star hotels provide an ‘experience enhancing’ fragrance in their lobbies. Behind that pleasant fragrance, more than likely, is a system installed by Reza Hygiene.

Fragrances are dispensed through central air conditioning units to cover large areas. Reza Hygiene’s Rezaroma Division even develops ‘signature’ fragrances to suit the bespoke requirements of top end clients.

The company’s chemical hygiene range, in partnership with Evans Vanodine of the UK and Rochester Midland Corporation of the US, is supported by Dr Brian Prsytupa, a Phd chemist & Phd Entymologist, which provides the company the ability to analyse, at microbial level, hygiene problems. His work as the nation’s ‘bug buster’ has been highlighted in GulfWeekly.

The company is also going from strength-to-strength. Reza Hygiene’s Bahrain sales have increased at an annual rate of more than 20 per cent in the last two years by providing an effective ‘one stop’ supply for hygiene, cleaning and related matters, said Mr Palmer.

“In 2010, Reza Hygiene opened offices and warehousing in Dubai and Qatar. In 2014, we will enter the Kuwait market, and complete our capability to support organisations that operate on a Gulf-wide basis,” he added.

Many international chain hotel groups who have in the past contracted to use Western hygiene product manufacturers as their ‘preferred supplier’ are now looking locally. Reza Hygiene is the first GCC-based hygiene product manufacturer and distributor to offer full supply and service across the region.







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