A roadshow promoting the Bahrain Petroleum Company (Bapco) Sadeem personalised fuel card service in the kingdom has been so successful it will continue running until mid-January.
The roadshows are being held at various Bapco service stations and feature Sadeem staff spreading awareness on the benefits of the smart fuel card service.
Customers have expressed an increasing interest in Sadeem, the company says, with new applications for the service being recorded. They have also participated ‘enthusiastically’ by handing in quiz leaflets from which winners will be chosen at the end of the campaign.
Close to 4,000 leaflets have recently been handed out at the Muharraq service station. Road shows at Estiqlal Highway Station, A’Ali Station, Hamad Town and Al Fateh Station will follow.
Launched in 2012, more than 37,500 Sadeem cards have been issued so far and are accepted at 16 service stations, with more expected to utilise the service by mid-2014.