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Sana Fashions recently opened its second store in Bahrain at bustling Muharraq. The outlet was inaugurated by a loyal Bahraini customer in the presence of the store’s senior managers.
Sana Fashions established itself as a value clothing brand in 1987 in the region and is renowned for offering quality goods at unbelievable prices for the entire family.
As an opening attraction customers are being offered special discounts at the store and its sister outlet in Segaiya.
Sana is a wholly family-owned business whose history dates back to the retail garment industry to over 100 years in the Gulf region and has evolved from wholesale to the current retail concept.
Its first store was opened in Dubai at the end of 1987 and now the company has them across the region.
A Sana Fashions spokesman explained its winning philosophy. “The product range we offer is not loaded with brand marketing and other extras to increase the price structure. We believe an item of clothing should meet the three basic principles of price, comfort and quality.
“One will also notice that our stores are devoid of fancy decor and displays as all these add an extra burden on the price customers have to pay.”
One of the delights is that shoppers can roam around the stores without having intrusive members of staff ‘breathing down’ their necks with a hard-sell.
