Flip through the latest issue of Gulf Weekly.
Lexus has always been a vehicle that rides on wheels, in contact with the ground … until now.
This summer a new Lexus takes flight, bringing the world of science fiction closer to reality with the car marque creating one of the most advanced hoverboards ever developed in partnership with world leading experts in super conductive technology.
The Lexus Hoverboard lives up to Hollywood’s ‘Back to the Future II’ dreams by operating using magnetic levitation to achieve amazing frictionless movement. Liquid nitrogen cooled superconductors and permanent magnets combine to allow Lexus to create what many considered the impossible.
Mark Templin, Executive Vice President, Lexus International, said: “At Lexus we constantly challenge ourselves and our partners to push the boundaries of what is possible. That determination, combined with our passion and expertise for design and innovation, is what led us to take on the Hoverboard project.
“It’s the perfect example of the amazing things that can be achieved when you combine technology, design and imagination.”
The hoverboard features the iconic Lexus spindle grille signature shape and uses materials found in the luxury car brand, from the high tech to natural bamboo.
It has been described as ‘a great showcase for the creativity and innovation of the brand’ by Takayuki Yoshitsugu, chief representative, Middle East and North Africa Representative Office, Toyota Motor Corporation, and is part of the fourth project in the Lexus ‘Amazing in Motion’ campaign.
He added: “Great design speaks to everyone, everywhere and Lexus is committed to and inspired by design excellence to create unique projects that capture the imagination of our customers and people all over the globe. We also appreciate the encouragement of our customers who have always supported our design-led initiatives over the years. ”
Testing of the Lexus Hoverboard will be taking place in Barcelona, Spain over the coming weeks.
Editor’s note: The Lexus Hoverboard is a prototype and will unfortunately not be on sale any time soon at the Ebrahim K. Kanoo showroom in Sitra.
