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Al Habtoor Motors Tires & Batteries Division, the exclusive distributor of Mastercraft Tires, has appointed National Motor Company as its first authorised dealer in the GCC.
An official signing ceremony was recently held and attended by Simon Austin, general manager, National Motor Company Bahrain, Nader Ebrahim, head of General Motors brand, Karl Hamer, managing director of Al Habtoor Motors, Neil Coolledge, general manager of SpeedFit and Al Habtoor Motors Tires & Batteries Division, along with the senior management of Al Habtoor Motors.
National Motor Company will be receiving the full marketing support of the Al Habtoor Motors Tires & Batteries team to establish, build and increase brand awareness in the Bahrain market. “We wish National Motor Company all the best to elevate the brand in their market and look forward to a long lasting partnership for years to come,” said Mr Coolledge.
Mastercraft tyres are manufactured by the parent company of Cooper Tires, the Cooper Tire & Rubber Company, the second largest tyre manufacturer in the US. Since 1909, Mastercraft Tires have been crafted for durability and design. The makers say its compounds and tread patterns are designed to maximise tread life without sacrificing traction or ride quality – ‘all at a price that’ll keep the customer moving’.
For the convenience of customers, National Motor Company plans to have specific sales locations for Mastercraft Tires and expand its sales network in Bahrain.
