Organic is the way to go

Choosing organic seems to be the wise choice nowadays and H&M’s new ‘conscious beauty’ range will offer some great choices. Its skin, hair and body products are also more sustainably produced. The entire range is Ecocert-approved with organic certification.

The range consists of around 30 body and hair care products – everything from lip balm to body washes. There is shampoo, aluminium-free roll-on deodorant and innovative products such as pre-shampoo hair oil.

There are also three types of face mask, five flavours of tinted lip balm (blueberry, vanilla, lemon, ginger and raspberry) and hand creams just right for desk-side and handbag.

The products are in contemporary packaging and recyclable materials. The plastic in the primary containers is made from recycled material.

The body care selection, which makes up the majority of conscious beauty range, comes in two contemporary, aromatherapy-based fragrances, which work for both men and women:

Vitalising – with ingredients such as mandarin, grape and lime to create a modern, uplifting scent.

Relaxing – with anti-stress ingredients and a modern take on lavender with vetiver and rosemary.

Ecocert is the internationally-recognised independent body that sets the standards and agrees certification for organic and natural products. An Ecocert stamp means that the products meet the highest standards. For organic Ecocert certification, which the H&M conscious beauty range has, the products must have at least 95 per cent of the total ingredients from natural origin (water included) and at least 10 per cent of the total ingredients from organic farming.