Partnership offers lifestyle benefits

Telecom operator VIVA Bahrain has partnered up with retail group Alshaya to offer customers a variety of products and services at a press of a button.

VIVA Rewards is a free loyalty programme that allocates prepaid and post-paid customers points for using their mobile or data services. It also offers redemption of telecom benefits including free VIVA to VIVA calls, SMS, international minutes and additional data.

Its subscribers can now redeem their earned points in exchange for accessories, coffee, clothing and other products as well from Alshaya Group’s plethora of stores and restaurants across the kingdom.

Andrew Hanna, VIVA CCO, is thrilled with the partnership. He said: “This is the first time that we are doing something outside of telecom benefits. Now we are adding lifestyle benefits.”

James Kennedy, country operations manager of Alshaya Trading Co. Retail Division, which boasts more than 30 brands including H&M, The Body Shop, Debenhams and Starbucks, said: “Overall it will be great for customers, great for Alshaya and for VIVA as well.”

For details or to sign up for the programme, visit viva.com.bh/personal/rewards