Al Rashid Group recently re-opened its Bossini outlet in Marina Mall offering a full range of trendy casual apparel for the whole family.
The new store opened with a glorious ‘green’ breakfast with pastries, cakes, sandwiches and refreshments tinted green in order to reflect this Hong Kong brand’s signature colour. Green is used throughout its merchandising to represent nature, growth and energy and was also seen in an arch of balloons and decorations when revealing the new store concept.
An open clean design gives the outlet a fresh new outlook for spring. Its positive ‘be happy’ and ‘lamp’ icons are used throughout the store to symbolise brightness and enthusiasm hopefully creating a relaxed and happy shopping experience for customers.