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LAMBORGHINI Bahrain lauded the official opening of its new showroom in Seef with a VIP event attended by more than 80 invited guests and media.
The showroom was inaugurated by Christian Mastro, Automobili Lamborghini’s head of Europe, Middle East and Africa, and Shaikh Ghassan Al Sulaiman, owner of Al Ghassan Motors.
The bespoke showroom covers 1100 square meters, displaying new Lamborghini models including the V12 Aventador and the V10 Huracán ranges as well as Collezione Automobili Lamborghini, the brand’s official merchandise collection.
The showroom’s second floor is a dedicated area for the Lamborghini Club Bahrain, with a calendar of lifestyle events for owners including brunches, cruises, road-trips, casual get-togethers and driving activities.
The larger showroom expands Lamborghini’s presence in Bahrain, complementing the 6500 square meter aftersales centre in Sanad, where owners’ cars are looked after by Lamborghini-trained technicians.
Mastro said: “We are delighted to officially open in this new location in Bahrain. The expanded showroom, alongside substantial aftersales facilities, is launched at a time when Lamborghini is entering a particularly exciting phase. Alongside the recently expanded Lamborghini Huracán range and Aventador line-up, the new Lamborghini SUV will arrive in 2018, which will be an important model for our Middle Eastern markets.”
Shaikh Ghassan added: “Al Ghassan Motors has also seen a high demand in the region for super sports cars. The Middle East buyer is discerning and we have responded to our growing Lamborghini client base with this new, larger showroom. We have a strong community of Lamborghini owners in Bahrain, and we look forward to rewarding their loyalty with the kingdom’s first Lamborghini Club, set to launch soon in the showroom.”
The full range of current Lamborghini models, including recent launches such as the Huracán rear-wheel drive coupé and Spyder versions, will be available from the new Bahrain showroom.
An area dedicated to Lamborghini’s Ad Personam personalisation program allows customers to select from almost limitless colour and material configurations for their new Lamborghini.
For more information, visit the showroom in Seef or visit https://en.alghassanmotors.com/ lamborghini/locations/lamborghinibahrain/
