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The Shop Bahrain road show is rolling through the region to launch the upcoming festival as well as entice tourists to the kingdom during the 30-day bonanza.
The campaign kicked off at the Four Season Hotel Riyadh in Saudi Arabia with Shaikh Khaled bin Humood Al Khalifa, the chief executive officer of Bahrain Tourism and Exhibitions Authority (BTEA), promoting the major shopping event.
He said: “The third edition of the festival aims to further drive the growth of the tourism and retail sectors through a close cooperation with the hospitality sector and shopping malls. This will contribute to the development of the national economy whilst attracting tourists from the Gulf region. The chosen duration will also positively impact the retail sector, drive the occupancy of the hotels and support the airline industry along with other service-led industries.”
The roadshow will also take place in Doha and Kuwait to introduce residents to the festival which will be held from January 19 to February 18.
Shop Bahrain is co-organised by BTEA and Tamkeen in cooperation with partners from the public and private sector such as Gulf Air, Batelco and YK Al Moayyed & Sons.
