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Nissan has revamped its test driving experience with the launch of ‘Nissan Drive Innovation’, an initiative which the Japanese marque hopes will improve the buying experience for customers.
Nissan Drive Innovation is an individual, highly personalised process of booking a test drive. To begin with, it harnesses the power of social media by asking users of platforms such as Twitter and Facebook to book test drives by using the hashtag #NissanME or by retweeting the original post @NissanME. Before an appointment is created and confirmed for a test drive, respondents are asked a small number of straightforward questions, including their full names, what car they currently own, which Nissan model they would like to test (from a choice of Sentra, Altima, Maxima, X-Trail or Patrol) and who their favourite music artist is.
The information gleaned from this short survey is then used to customise the experience based on the guests’ musical preferences, with a playlist of their favourite music to be played during the test drive.
Individual test routes are put together, too, in order to highlight the unique capabilities of each model available for test drives. Samir Cherfan, Nissan Middle East’s managing director, said: “Nissan promises ‘Innovation that Excites’, and that’s something that should not be limited to our existing customers only.
Now anyone who shows interest in test driving a new Nissan will be treated to an experience that’s personal to them. “We are all individuals and the cars we drive are outward expressions of our personalities.
To have the initial customer interaction individually tailored to each person will demonstrate Nissan’s commitment to providing standard setting levels of customer service and satisfaction.
“This is an extremely effective way for Nissan to demonstrate the technological and engineering excellence that is packed into every model it makes he benefits of our Smart Car App features need to be experienced to be believed, with interactivity between the cars and the technology we all carry around in our pockets or on our wrists – interactivity that promotes Nissan’s Intelligent Mobility by making driving more rewarding and safer on many levels.”
As part of the Nissan Drive Innovation program, a dedicated ‘on-the-ground’ team ensures that guests are personally welcomed and that the entire test drive process meets the set
objectives set by Nissan.
Nissan Drive Innovation will arrive in Bahrain in the New Year after it debuted in Dubai this month. For more informational, visit the Nissan showroom in Sitra or call 17734218
