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Photographers from across the kingdom gathered at Ashrafs in Hoora on Sunday to snap up Sony’s latest digital camera which its makers say boasts clearer and sharper imaging.
The electronics and home accessory retailer hosted a conference and photography demonstration for the launch of the Sony α9 (model ILCE-9).
The camera features a high-speed, vibration-free, silent anti-distortion shutter which vastly extends the range of shooting and it also provides continuous tracking of moving subjects for ‘fool-proof’ auto focus and auto exposure.
Yuji Toyozumi, deputy general manager- product marketing of Sony Middle East & Africa, said: “The α9 breaks through all barriers and limitations of today’s professional digital cameras, with an overall feature set that simply cannot be matched considering the restrictions of mechanical SLR cameras.”
The demonstration was conducted by award-winning photographer Ali Alriffai. Sony also unveiled its new FE 100-400mm F4.5-5.6 GM OSS Super Telephoto Zoom lens.
The camera body, available from June 20, costs BD1,749.900.
