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Top tea brand Lipton has launched #BeTheColour Ramadan Campaign in Bahrain … giving up its iconic yellow colour to brighten up the lives of the visually-impaired in collaboration with Lulu Hypermarket.
The initiative aims to encourage consumers to slow down and take a moment in their busy lives to appreciate life’s rich spectrum.
The popular tea will be available in limited-edition black and white packaging whilst stocks last. For every pack sold, a contribution will go towards funding technology that will help improve the lives of the visually-impaired.
Waqas Javed, refreshment marketing director Arabia at Unilever, said: “With our #BeTheColour campaign, we are aiming to add more colour to the lives of the visually-impaired this Ramadan. Our objective has always been to educate, inspire and connect.”
He added that the company was aware of Bahrain’s commitment to ‘improving the lives of disabled people to ensure they are fully integrated into the society’ and it wanted to continue raising awareness and offering support.
