Majid Al Futtaim – the owners of City Centre Bahrain – has struck an exclusive FIFA World Cup partnership with global digital payment company, Visa.
Adding to the shopping and entertainment mall group’s goal of delivering ‘unforgettable great moments’, shoppers are being offered seven winning opportunities to attend the 2018 FIFA World Cup in Russia.
“We are proud to partner with Visa as this collaboration underscores Majid Al Futtaim’s commitment to rewarding customers with unrivalled first-time experiences through meaningful partnerships with leading global companies.
“By understanding the needs of our loyal customers - in this case, their passion for football - we are dedicated to creating experiential marketing and promotional activities that deliver ‘money can’t buy’ opportunities,” said Nada Abou Saab, marketing director, Shopping Malls (East region), Majid Al Futtaim Properties.
“With four teams from the region - Egypt, Saudi Arabia, Tunisia and Morocco - having qualified for the 2018 FIFA World Cup Finals, our winning customers are set to enjoy great moments just by shopping with Majid Al Futtaim and Visa.”
Visitors who shop in participating retailers using Visa will receive entry into the draw which runs until December 25.
The seven prizes shared between the malls in Bahrain, the UAE, Oman, Egypt and Beirut include flights and accommodation for two people to stay in Russia for up to four nights, plus tickets to attend either the opening match, group stage matches, quarter final games or the semi-finals.
The tournament kicks off on June 14 with the final set for July 15.
Karim Beg, head of marketing – MENA, Visa, said: “Over the coming months, we look forward to reinforcing our partnership with Majid Al Futtaim to bring consumers more fantastic opportunities, and award seven lucky winners the chance to attend the biggest sporting event in the world.”