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A leading baby and child retail chain aims to help families cope with the expense of parenthood with money-saving rewards.
The UK’s Mothercare, which first opened in 1973 in Bahrain by Al Rashid Group, a division of Landmark Group, has launched a subset of its popular Shukran loyalty card called Mothercare Select.
Shoppers spending BD150 in a year at any of its stores will automatically be enrolled in the programme which will offer customers 10 per cent cash-back every time they shop on every non-promotional product, as Shukran points.
Ruban Shanmugarajah, Mothercare/babyshop chief operating officer- retail, told GulfWeekly: “The value for money proposition is very strong and important to our customers. We thought what better time than around Ramadan, the season for giving, to introduce something new especially as we’re celebrating 45 years in the market in September.
“This is our way of saying thank you for your loyalty for four decades. We are serving second generation of parents here in Bahrain. The children of mothers that grew up with Mothercare are now mothers themselves and coming into the store.”
There are plans to introduce a ‘shopper of the month’ prize initiative for card holders soon. Mothercare has two standalone stores located in Segaya and Marina Mall and three open at Centrepoint in Oasis Mall Muharraq, Oasis Mall Riffa and in City Centre Bahrain. Another Mothercare will open in August at Oasis Mall Juffair.
