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The kingdom’s first English language station, Radio Bahrain, is ‘Alive with Music’ as it aims to connect and entertain listeners in the kingdom and the Eastern Province of Saudi Arabia with a new sound and identity.
The station, operated and managed by Radio Bahrain Company, a wholly-owned subsidiary of Mumtalakat, the kingdom’s sovereign wealth fund, launched its new corporate brand identity as part of its development strategy as well as highlighted its recently recruited line-up of radio jocks to keep listeners tuned in.
“We’re delighted with the new corporate identity which reflects Radio Bahrain Company’s ambitious development plans and supports our efforts to steer the station through the evolving and expanding landscape of modern broadcast radio,” said Khalid Mohammed Mattar, chairman of the company’s board of directors.
The new slogan, ‘Alive with Music’, aims to communicate the station’s uniqueness in providing music and entertainment ‘wrapped in personality’, while the new visual identity draws from the station’s vintage heritage and ‘simultaneously conveys the station’s ongoing evolution and expresses the innovative core of the brand with a contemporary aesthetic’.
“Radio Bahrain is an institution within our community, loved by all,” said Omar Khalifa Shaheen, Radio Bahrain Company’s chief executive officer.
“It is an absolute honour to be spearheading this project into the future. We have many exciting plans ahead, stay tuned!”
With a plethora of exciting shows boasting new presenters, as well as senior radio jockeys such as Nader Alshirawi and Radio Bahrain Company’s general manager and programme director, Imran Al Aradi, the nation’s station aims to build on its strengths.
Radio Bahrain 96.5 began broadcasting in 1977 and has over the years become the most recognised English language radio station in Bahrain and the Eastern Province, reaching an audience of 6.5 million listeners in the region.
For more details, follow @radio.bh on Instagram.
