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Saudi-based rapper and hip-hop artist Lil Eazy and Outlaw productions helped EA SPORTS celebrate and kick off the launch of FIFA 23 in the region with an official track for the popular football video game.
The two-minute song - Merengue - was written and performed by Lil Eazy, produced by DJ Outlaw and Sarah Nabil and mastered by Matty Harris, featuring football references and Khaleeji elements.
It was showcased on YouTube with a music video produced by Anghami Inc on September 27 – which happens to be the same day the game was also released.
The hip-hop production house is thrilled and honoured to be a part of such a major game that has attracted more than 10.3 million players within the first week of its unveiling - making it the biggest launch period in EA Sports FIFA franchise history.
“It was a huge honour for us working with a brand like FIFA,” said Sarah, who also mixed the song.
“We’ve worked with video games before, but this was the first time working with EA Sports.
“They wanted to work with us, specifically with Lil Eazy, to include one of his songs in the game soundtrack. The idea later developed into creating a new song specifically for the game to be released with EA Sports officially in celebration of the game’s 30th edition.”
It took about two weeks to produce, write, record, mix and master the track…and the team enjoyed every minute of it.
“The process of producing this song was a lot of fun for us and also for Lil Eazy who’s a huge fan of the game,” added Sarah.
“He was super excited that they approached us for this. A great thing about this project is the creative freedom we were given to conceive something in our own style — both as production and as performance.
“In the production, we made sure to add in a bit of our flavour with subtle Khaleeji percussion. In the rap performance, Lil Eazy went all out lyrically and did a great job using football references in witty metaphors and tonnes of wordplay.”
People can enjoy the song across all digital streaming platforms.
Meanwhile, the music production house continues to work on other major projects with announcements to follow suit.
“We’re announcing some new artist signings soon and Outlaw and I are working on some exciting projects,” added Sarah.
For details, follow @outlaw_productions on Instagram.
