Flip through the latest issue of Gulf Weekly.
MTC-Vodafone (Bahrain) is connecting Bahrain’s young people with its latest prepaid package, 7ada eeZee.
Pronounced “haadaa eeZee”, in English the name means “easy to the extreme”.
Using an innovative combination of attractive tariffs, voice and data services, 7ada eeZee’s launch this week signals the beginnings of a new mobile community for young people and a hub for instant communication.
This concept builds on a key aspect of today’s youth culture, which relies on telecoms technology to provide immediate and “always on” communication.
7ada eeZee has been designed by MTC-Vodafone (Bahrain) to appeal to young people between the ages of 16 to 25 who are particularly attracted to “cool” new technologies. Customers can take advantage of 7ada eeZee’s low tariffs of 25 fils per minute to call friends also hooked onto the package.
It can be customised to reflect an individual’s personality with the option of personalised phone numbers and a wide selection of connecting tunes including the latest chart music, comedy clips, and Quranic Sura extracts.
In addition, with one free SMS message per day and an unlimited number of rebates of BD2 for every BD10 of calls or messages made, the package is tailored to suit the budgets of Bahrain’s young mobile users.
MTC-Vodafone (Bahrain) chief operating officer Dr Ahmed Alshatti said: “By reaching out to the young people of Bahrain with custom-designed products, MTC-Vodafone (Bahrain) is helping to keep youngsters connected and providing an opportunity to express their identity.
“We are confident that our young customers will really enjoy using this fun and friendly product. Sharing experiences with friends and making new friends using 7ada eeZee will create a new mobile lifestyle for our young people.”
Segment manager and consumer prepaid specialist Ali Darwish said: “The potential in the under-25 segment is enormous due to Bahrain’s large youth population. We are designing products that recognise and match the needs of this group.
“7ada eeZee echoes the creativity of our youth and adds a trendy touch to communication with its excellent package of features including an MMS capacity of up to 300kbs.
“This technology allows full utilisation of video messaging which has become a way of life within this age group.”
7ada eeZee prepaid packages start at BD1 and go up to BD25.
Users who purchase a BD25 card, will benefit from year-long validity and one free top up to the value of BD5.
To register for the service, a CPR is required to prove age and identity and users can migrate to other MTC-Vodafone (Bahrain) packages once they exceed the upper age limit for 7ada eeZee.
Young people can visit any MTC-Vodafone (Bahrain) Experience Shop or call 107 to find out more about 7ada eeZee.
