Giordano’s Rustic collection!

Giordano, a leading casual wear retailer in the region, last week launched its autumn collection, Rustic.

Following the success of its early fall collection, Connected I, the natural and organic themes of the new collection the company hopes, will generate as much enthusiasm amongst customers. 

Rustic’s strong use of organic shapes and natural fabrics aims to allow consumers to “unwind and be in harmony with nature”.

As Naomi Kasad, buying manager for Giordano, said the main idea behind the new collection is to feature clothing that looks natural, flowing, soft, and calming.

She said: “As modern day technology encourages us to live out a fast-paced lifestyle, we often loose touch with nature and neglect nature related concerns. 

“By focusing on such a theme, our new collection encourages customers to break out of this cycle which can sometimes prove to be unhealthy.

“Through Rustic, we hope to introduce a collection that would instil warmth and convey natural feelings.”

Ms Kasad further emphasised that while technology encourages us to be consumed in an overdrive work mode, Rustic’s theme calls out for people to seek a balance between work and personal life, while enjoying nature by engaging in various nature-related activities.

“Such activities, which include fishing and camping, have been proven to be soothing, rejuvenating, and necessary to enhance well-being and success in life.”

Intended to reflect such a theme, Rustic features many natural fabrics, including wool and cotton, designed in a variety of organic garment shapes, such as flowing or curving shapes.  Rust and green colors are highlighted in this collection, further symbolising warmth and the nature theme, particularly relating to this season, autumn. 

The black, grey, white, and brown shades are also present along the rust and green shades  which strongly distinguish the collection’s overall colour scheme, giving it a unique feel and setting it apart from other collections.

Both men and women may enjoy warm, stylish, yet comfortable clothes, such as hooded sweaters, plaid shirts, cardigans that may be buttoned up or zipped open, tunic length sweaters with big button details, as well as velvet and corduroy pants.

Adding to the collection’s stylish appeal, embroidery and intarsia details are also featured. 

In addition, women may go for a hybrid look by mixing and matching various tops and trousers, an advantage the leading retailer is known for always providing. 

Flowy jerseys make up another key look for women to enjoy and are sure to be highly popular amongst our young fashionistas.

In addition, women may also spice up certain clothes as and when they wish to, with the use of detachable fur details. 

The collection’s advantages are not limited to women as men may also play around with different elements by layering them in addition to mixing and matching.

They may enjoy a variety of trendy blazers, as well as print and Y/D tees. 

Ishwar Chugani, executive director for Giordano, strongly expressed his enthusiasm and satisfaction with the new collection.   “Giordano always tries to reach higher levels of creativity and diversity with each collection, which is reflected in the new collection Rustic,” he said.

“Nevertheless, although we continuously aim for such creativity and diversity, our underlying values of providing the best quality clothes and materials to our customers is always ever present.

“We combine quality, creativity, and simplicity, which is what strongly distinguishes us as a brand,” he added.