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Gulf Air is gearing up for the future as the company’s board of directors are formulating the “way forward” strategy for the airline.
“We want Bahrain’s flag carrier to be the airline of choice and we are looking at ways in which we can broaden the horizon for the most established carrier in the region,” said Gulf Air board of directors chairman Mahmood Al Kooheji.
“We are also aligning Gulf Air with the economic development of the Kingdom of Bahrain,” said Mr Al Kooheji, who chaired a formal meeting of the board of directors of Gulf Air at the airline’s headquarters in Muharraq.
The meeting was attended by other board members Khalid Al Rumaihi, Adel Kanoo, Mohammed Almoayyed and also Gulf Air’s top management, including acting president and chief executive Björn Näf and other senior executives.
The board reviewed the future plans for Gulf Air in terms of improving efficiency of the carrier, development of the airline’s staff and upgrading the standards of the company’s aircraft, including re-fleeting of the airline.
Founded in 1950, Gulf Air, owned by the Kingdom of Bahrain is the only truly Pan Gulf carrier in the Middle East region.
The regional, geographic and cultural values that the airline has embraced over more than half a century are still central to defining its brand and service ethos.
Today the airline’s network stretches from Europe to Asia and covers 40 cities in 26 countries.
The fleet comprises 28 aircraft and has the distinct advantage of possessing the strongest network across the Middle East.
A new strategy to create a platform for sustained commercial operation has been put in place as part of a two-phased turnaround programme announced in April 2007 by the airline’s new management.
Gulf Air’s onboard service caters high-quality products and services, including the innovative, unique and award winning Sky Chefs and Sky Nannies.
