Motoring Weekly

Interest over Phantom boosts Rolls Royce growth

February 27 - March 4, 2008
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Rolls-Royce Motor Cars sales in the Middle East increased by more than 40 per cent in 12 months.

Interest over the fabulous Phantom has generated a huge boost in Bahrain and a new model to be launched shortly has already increased excitement in the luxury car market.

Peter Schoppmann, regional director Rolls-Royce Motor Cars for the Middle East, said, "This region has been crucially important for Rolls-Royce for many decades. The 2007 results emphasise its significance for our worldwide business development with two dealerships now amongst the top five dealerships in the world and strong growth right across the other GCC markets.

"This growth was based on an increase in demand for Phantom four-door models as well as the additional momentum of the new Drophead CoupŽ launch," he added.

Paul Yates, general manager of Euro Motors, said, "Since becoming the sole importer for Rolls-Royce in Bahrain we have seen demand for the Phantom continuing to grow, with a new high in 2007. The business indicators in Bahrain are promising for the future and we look forward to more success in the coming years."

Rolls-Royce now has three models in its product range, with the new Drophead CoupŽ joining the four-door Phantom and Phantom Extended Wheelbase. The company has recently celebrated a new worldwide record result with sales of 1,010 cars - an increase of 25 per cent. The Phantom remains the best-selling super luxury car in the world.

Later this year, a new two-door coupe will join the Phantom line-up and looking further ahead a new Rolls-Royce model series will be launched in 2010, to sit alongside the Phantom range.







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