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IN a serious move to gain residents' support for a clean and litter-free Bahrain, the kingdom's municipalities have united to instigate a major awareness campaign.
The action is being undertaken by Gulf City Cleaning Company (GCC) and Sphinx Cleaning Company (SCC) AMA International (GESENU Group), working with local PR agency MICE Management, Bahrain to launch 'Love Bahrain Litter Free'.
Adrian Cockrem, general manager of GCCC, and Antonio Canale, international relations director of AMA International, the Italian company brought in to partner Sphinx Cleaning Company, have jointly launched the campaign in a bid to change public behaviour about the disposal of litter and rubbish.
A municipalities spokesman said: "We are all happy to be the instigators of this vital campaign. By insisting that the appointed contractors had a clause in their contract to undertake a PR campaign aimed at educating and promoting a litter-free environment, we have started a major awareness drive in the kingdom, which we believe will be beneficial for all and we will all work hard to ensure that everyone gets the message."
Mr Cockrem said: "We want to get the message across that throwing litter and rubbish on to the streets or out of your car or just leaving litter behind in the desert is not acceptable. We must each take responsibility for having tidy streets and a clean environment."
It is a regular occurrence in Bahrain to see drivers throw rubbish bags out of the car window while driving and often litter is left behind when people have a picnic in the desert. But this has got to stop, say the organisers.
The cleaning companies each have a five-year contract to undertake this campaign and MICE Management will be approaching businesses to see how they can join the quest.
