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The first stand alone men's wear store in the Middle East for fashion favourite H&M has opened in Bahrain City Centre.
The new 358 sq m outlet is located next to the already successful ladies and kids store and the expansion comes as a result of H&M's strategic partnership with MH Alshaya.
H&M vice-president Jazz Hayer said: "We are very excited to introduce the first H&M men's store to the Bahrain market. We believe the brand will rapidly become a popular choice as it has done in other parts of the region.
"The wide assortment on offer coupled with the introduction of new garments into the store every day will be something unique in Bahrain and will enhance the shopper's experience."
Founded in 1947, there are now more than 1,600 H&M stores in 32 countries with the brand being synonymous with affordable, up-to-date, high quality fashion
