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LG Electronics, a global leader in TV and home theatre products, has an optimistic outlook despite the global economic downturn and has recently unveiled ambitious plans to become one of the top two flat panel display makers in the world.
Despite the turmoil, the company is aiming for 16 per cent overall market share in flat panel televisions and sales of more than 21 million TVs in 2009. By category, the company plans to sell 18 million LCD TVs, giving it 15 per cent market share, and three million plasma TVs, for 19 per cent of the market.
LG also unveiled its vision and strategy for its newly launched Home Entertainment Company division.
LG revealed five key initiatives designed to help achieve its ambitious objectives.
First, the company wants to clearly differentiate in consumers' minds the product benefits that the company sees as driving future growth of its LCD TVs, namely its expertise in LED backlight, wireless, broadband and TruMotion 240Hz technologies.
LG also plans to extend its mid and small-sized TV line.
Its third key initiative is the continued expansion of its supply chain management (SCM) infrastructure. The company will also strengthen its partnership with panel maker LG Display.
And the final priority for its LCD TV business is the expansion of its efforts in developing newer technologies such as OLED, 3D displays and touch screens, as well as investing in new areas, especially in the business-to-business (B2B) sector.
AJM Kooheji Group in association with LG presents the most exciting consumer promotion in town 'LG Magic Box' which will run until July 15.
Customers who purchase LG products over BD50 are eligible for a Magic Box containing a gift such as an LG Home Theatre system, a microwave, LG 32inch LCD, Delsey suitcases, coffee makers and a range of various Optima products.
And one lucky customer is eligible to win a Mega Raffle Draw, for the prize of the 'LG Healthy Living Magic Hamper' which contains a host of products such as a side by side refrigerator, 50 inch plasma TV, home theatre system, steam washing machine and much more.
For more information on LG's 'Life's Good When it's Green' initiatives, visit https://www.lge.com/about/sustainability/main.jhtml
