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The Volkswagen 'Driven By Performance' seven-day event allowed more than 200 dealers and members of the media from around the region to experience the company's models and technologies at the Dubai Autodrome.
It also enhanced the attendees' knowledge and understanding of the brand, provided an opportunity for team building and better awareness of the different cars in the market.
Participants from Bahrain, Qatar, Jordan, Kuwait, Lebanon, Yemen, Oman, Saudi Arabia, Syria and the UAE took part in six key sessions conducted by three international product trainers and six professional driving instructors.
In the driving session, participants were able to test drive the latest six Volkswagen cars launched in the Middle East region, like the sixth generation of the Golf. The third generation of the Scirocco, the popular two-door sports car was also put under examination during the event for speed enthusiasts.
Participants also experienced driving the all new Passat CC which aims to combine the rationality of a saloon and the emotional appeal of a sports coupŽ.
The Tiguan Sport and Style, the latest compact sports utility vehicles from Volkswagen boast an added level of comfort, agility and variability.
The other two Volkswagen cars which were presented at the event and driven by the participants through different and challenging circuits were the Passat R36 and the Touareg V6.
Drivers embraced the most powerful Passat in the Volkswagen series, the Passat R36, which is the second version to be debuting under the 'R' sports label after the R32.
Lastly, Touareg V6 aimed to justify how it unites the world of off-road vehicles with the comfortable dimensions of a luxury sedan and the dynamic attributes of a sports car.
Joerg Andrischock, acting managing director of Volkswagen Middle East, said: "The Volkswagen Driven By Performance event was a huge success allowing the participants a chance to test their driving skills and latest range of Volkswagen cars and technologies, plus ensuring the best brand knowledge for all of our employees to help them meet all our customers' future needs."
