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BMW Group Middle East has announced that 2009 sales of BMW and Mini in Bahrain achieved a two per cent increase over 2008 sales figures.
Euro Motors, the exclusive importer of BMW Group in Bahrain, ranked among the top five performing markets for BMW Group Middle East. The growth also signals the importance and strength of the Bahraini market despite a challenging year for the automotive industry.
Contributing to Euro Motors' solid performance in 2009, the BMW 7 Series saw a 224 per cent increase in sales in Bahrain and was the top selling BMW vehicle.
The BMW 7 Series combines ultimate style, comfort and luxury with supreme driving dynamics and pleasure, and has been designed around BMW's robust EfficientDynamics strategy to reduce fuel consumption and emissions, making it the most fuel efficient engine in its class.
Building on its successful launch in 2008, the BMW X6 Sports Activity CoupŽ achieved a 59 per cent increase in sales in 2009 making it Euro Motors' second bestselling vehicle of the year.
Another area of business that delivered strong growth was BMW Premium Selection, the company's approved used-car programme, which achieved an increase of 54 per cent in Bahrain.
