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AS businesses battle to beat the recessionary blues one leading Bahrain real estate firm has set up a sister company to strengthen its position in the marketplace.
Breakthrough Technologies offers technology solutions to real estate developers, mobile phone operators and defence contractors.
It's the brainchild of the partners behind Iris WLL the real estate consulting and brokerage firm which was founded on a commitment to professionalism and the highest standards of customer service that remain the core of its business philosophy.
IRIS W.L.L has been marketing several projects in Juffair including the first 20-storey commercial building - Business Bay - which will be completed in June.
Sulaiman Malik, managing director of IRIS, said: "The recession was the biggest opportunity for us to diversify. The fact that technology enhances efficiency and reduces cost prompted us to get into this business.
"The economic conditions are not as rosy as we are told but they will definitely bring out the best in innovation and other entrepreneurial skills.
"It's important to have a vision for business and for the overall economy. Sustainable long-term success can only be achieved by building on a progressive yet realistic vision and mission statement.
"Our greatest strength is meeting all project deadlines and target delivering mission critical applications where timelines are vital in industries like GSM operators and defence contractors.
"All our target industries have critical applications and timelines are vital. We are the best solutions provider in this regard since our greatest strength is meeting all project deadlines.
"Today Breakthrough Technologies is all set to emerge as a leader in the global information and communication marketplace."
Breakthrough Technologies can provide skilled resources for deployment and operation and maintenance in areas of security and surveillance, GSM and microwave installations, data centres, business intelligence and telecom solutions and promises to continue to indentify and excel in technological domains and industries that are focused on mission critical requirements.
One success story already accomplished in Bahrain was the recent deployment of an 'In-Building Solution' at the Ritz-Carlton Bahrain Hotel & Spa for new telecom heavyweight VIVA in a record time of 10 days.
Mr Malik believes the new company has been able to make such a good impression so early in its development because of its commitment to meeting deadlines.
"Breakthrough Technologies is confident it can maintain the same high standard by continuing to focus on its core strength of 'customer service'."
