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Rolls-Royce Motor Cars announced that James Crichton, pictured right, has joined the company as regional director, Middle East. In his previous role he was sales and marketing director for the BMW Group in the Middle East and based in Dubai.
Mr Crichton, 44, has many years of experience in the BMW Group and has worked in a number of roles in the sales and marketing environment. He replaces Peter Schoppmann, who has been appointed regional director, Germany.
"I am delighted to welcome James to Rolls-Royce," said Jolyon Nash, director, sales and marketing. "With his broad experience I am confident that he is ideally suited to build on the strong foundation established by Peter Schoppmann."
Last year the Middle East region underpinned its importance for the business of Rolls-Royce Motor Cars - four out of the top ten selling dealers were from the region, globally every fifth Rolls-Royce was sold in the region.
