The Al Safir Hotel & Tower in Juffair is now offering a convenient option allowing guests to make bookings on the move.
Guests can book their hotel rooms at their own convenience anytime, anywhere via their mobile phones.
Director of sales, Rogier van Zeventer, pictured right, said: "If travel plans change, guests can easily make instant changes or even cancel bookings.
"The internet has probably had the biggest impact on hotel reservations in recent years. Nowadays, it's common for business travellers and tourists to use the internet to research their hotel requirements, compare offers and availability and book online."
Using any web-enabled mobile phone, guests can access the full range of services available at Al Safir Hotel & Tower by visiting https://www.alsafirhotel.com/mobile
Guests can book, modify, cancel or retrieve reservations from anywhere. They also receive instant access to hotel information and the best available rates in real-time. Prior to booking the room, guests can view photographs, services, room types and rates as well as maps and directions. After the selection, they can proceed through a simple-to-use, but fully-featured, booking process.
Mr Zeventer said: "It's a new frontier and it offers new opportunities to connect to our guests. We are tapping into a new source of revenue that will generate brand awareness and increase publicity.
"Guests will appreciate the convenience of the mobile site and it will build a better customer loyalty. Having a mobile website will help distinguish the hotel and appeal to the savvy traveller."
The hotel is also offering a promotion to compliment Jewellery Arabia 2010. Guests can book their rooms through the mobile application and receive a 15 per cent discount on the room rate. The promotional code is: AMBER.