Flip through the latest issue of Gulf Weekly.
BMW Group Middle East has completed 2010 with an 18 per cent growth in sales compared to 2009, delivering a record 17,119 BMW and MINI vehicles to customers across 14 Middle East markets.
Reiner Braun, director sales and marketing of BMW Group Middle East, described the results in economic times that continue to be challenging as 'an incredible achievement'.
"Not only have we achieved double digit growth in most Middle East markets, but we have sold more BMW cars in the region than any other premium European manufacturer," he said.
"The commitment of our staff and importer partners combined with the launch of six new models during 2010 have all helped put us in this strong position."
The company's flagship BMW 7 Series remained the top-selling model with 4,882 cars sold, a six per cent increase in sales.
MINI recorded 'exceptional sales' too during 2010, achieving 40 per cent growth across eight Middle East markets and sales of 625 cars.
Over the next two years the MINI product portfolio will increase from three existing models to six, starting with the launch this month of the new Countryman, the first MINI that will have four doors, four individual seats and four wheel drive capabilities. It will later be joined by the new MINI CoupŽ and MINI Roadster.
For details on the BMW and MINI range contact Euro Motors on 17750750.
