BEBE this week brought its unique and edgy, yet feminine and sophisticated approach to fashion with its first retail store in the kingdom at Bahrain City Centre.
Mall bosses believe the outlet's range of fashion from comfortable strapless tank tops, alluring sweaters and sleek pants is quite a coup in the battle to attract the fashion conscious.
"Bebe offers our female shoppers a distinct line of contemporary apparel and is a welcome addition to our retail mix. We wish Bebe every success as our newest addition to what is a growing, and diverse retail mix," said Bahrain City Centre general manager Ray Scott.
Kamal Osman Jamjoom Trading's marketing co-ordinator Nadia Oubrahim said: "As a group, we always aim to satisfy our customers by delivering the best and the most wanted international brands to the GCC.
"Opening Bebe in Bahrain City Centre makes perfect sense as we are merging the best in international women's fashion with the best shopping ambience and experience in Bahrain."